Analysis Of The Air India Airline Tourism Essay

Analysis Of The line of reasoning India strivingline Tourism Es hypothesizeIt was founded byJ. R. D. Tatain July 1932 asTata transferlines, a division of Tata Sons Ltd. On 15 October 1932, J. R. D. Tata flew a single-engineDe Havilland Puss Mothcarrying air mail (postal mail ofImperial Airways) fromKarachis Drigh Road Aerodrome toBombaysJuhu AirstripviaAhmedabad.Air India serves 11 domestic destinations and 18 transnational destinations in 11 countries acrossAsia,EuropeandNorth America. Air India has two subsidiaries and two affiliated carries. Together Air India,Air India Cargo,Air India Express,IndianandAir India regionalform theNational Aviation Comp each of India Limited.Air India CargoIt was started in 1954. The airline operates cargo flights to many destinations. The airline also has on ground truck-transportation arrangements on select destinations. As a part of the IATA carriers Air India carries totally types of cargo including dangerous goods and live animals.Air India ExpressAir India Expressis the low-cost underling of the airline which was established in 2005 during the aviation boom in India. It operates in the beginning to thePersian GulfandSouth East Asia through scheduled passenger serveIndianIndianwhich is based inDelhifocuses primarily on domestic routes, along with several international services to neighbouring countries in Asia.Air India RegionalAir India Regional or better known as Alliance Air serves mainly on Regional routes. Its main hub isDelhisIndira Gandhi International Airport.Tangible AssetsFleet and genuine ResourcesAir India is gradually expanding its fleet. In the recent times seventeen new aircraft eight B777-200LRs and nine B777-300ERs have so far crossroadsed the fleet and aside from this 15 Airbus A-321s and 16 A-319s have also joined for Indian operations.Air India now operates 28 weekly services on the international meshwork to tether destinations in theUSA crude York, Newark and Chicago including a daily Non S top out flight between Mumbai-New York and Delhi-New York following the induction of brand new Boeing 777-200LR in its fleet. With a fleet of 136 aircraft, Air India has been gradually expanding its network to cover new destinations in India and abroad. Given below be the details of the Air India FleetNetworkAir India currently operates international flights from Mumbai and 16 other Indian cities, viz. Ahmedabad, Amritsar, Bangalore, Chennai, Delhi, Goa, Hyderabad, Kochi, Kolkata, Kozhikode, Lucknow, Jaipur, Varanasi, Tiruchirapalli, Gaya and Thiruvananthapuram. Commencement of international operations from these cities has obviated the need for passengers from these regions to necessarily travel to Mumbai and Delhi, the traditional gateways, for taking international flights. riders boarding or deplaning in these cities can now complete their immigration and custom formalities at their city airport, both at the time of loss and arrival.Additionally, Air India has code-sharing ar rangements with other international carriers.International Hub After taking the path of consolidation during the past ace year, the airline has taken a major(ip) scuttle towards strengthening its global network and has restructured its operations to Europe and USA by making Frankfurt its operational hub for West-bound flights.Indian Hub The Indian Hub resides at Delhi Mumbai Airports which houses facilities for connections to all major Indian cities. On the domestic front AI operates to 64 stations out of which 17 are connected to our international destinations. The 172-seater Airbus A321 aircraft connects all major metros, including all flights on the Delhi-Mumbai sector. Spacious cabin, comfortable seats and the luxury of in-flight entertainment make this a superior product that travellers look forward to.Star Alliance thither has been a quantum jump in product profile resulting from induction of new aircraft and consequent expansion of network, Air India will be all set to joi n the Star Alliance by March, 2011. Once Air India becomes a member, passengers will enjoy enormous benefits, including seamless transfers while travelling across the institution, more(prenominal) popular flyer mileage points, code-sharing leading to a wider choice of flights and access to lounge facilities worldwide. Star Alliance, is a leading global airline alliance of 21 top international carriers. The Star Alliance network offers more than 17,000 daily flights to 916 destinations.Human ResourcesAir India has more Human Resources than it needs which is evident in the numbers employed. In 2009, 17% of the airlines expenditure went towards salaries which is enormous comparing it with private carriers for whom it was 9.5%. The merger didnt involve any retrenchment. Nor do any of the current recovery measures being discussed hold any ideas of reducing employee strength by huge numbers.Air India has 31,000 employees and 14 recognized worker unions apart from which there are severa l unrecognized ones. While the unions say they are open to being supportive for the development of a better future for the airline, they do not support privatization of the airline or retrenchment apart from retrenchment, employees are also worried about the new structure adopted by the airline which they believe will work against their interests. This structure is the so-called SBU structure, one where a large organization is broken up into smaller wholes, each of which is run like an independent company in principle.In Air Indias case, the line of work as discussed by some senior editors officials is that the strategic business unit structure isnt perfect. Under this structure, a Delhi airport manager reports to his strategic business unit head, while his performance will actually be reviewed by the executive director of the northern region. Adding to this the decision on rewarding this airport manager with a foreign posting is in the hands of the commercial director, who is bas ed in Mumbai. The officials recommend is that this entire structure be done away with and a more equitable and just system is brought into place which assures long term sustainability of the organization.IT Technology ResourcesThe IT integration between the erstwhile Air India and Indian Airlines is complete and new technology processes are put in place which are to assure high quality services to the customers. NACIL, the holding company of Air India, has entrusted SITA (Society International Telecommunications Aeronautics) with the task to utensil an efficient online booking engine, departure control system, check-in and automated boarding control, baggage reconciliation system (BRS) and a frequent flyer programme. The deal which is a contract worth $190 million (Rs 845 crore) for a period of 10 years will also enable Air India to use SITAs Horizon Passenger Services System. According to SITA, the systems implemented will make Air India step into the league of unmatched technol ogical supremacy on the technological front primarily this takes an integrated IT program will enable Air India to streamline its slating distribution system and save on high distribution cost.SITAs Horizon platform provides hosted PSS services to 140 airlines boarding 120 million passengers and will be used to deliver a single airline code which is extremely critcial in order to allow the seamless integration of the former domestic carrier Indian Airlines with Air India for the first time since they merge in August 2007. other early deliverable will be enabling Air India to meet the requirements for joining the Star Alliance.SITA association with Air India with mission-critical services has been for more than 50 years, including network connectivity at all their domestic and international stations, check-in, air-to-ground communications, fares management and baggage tracing. Air India is now invited to join SITAs Horizon Advisory Board which sets the strategic bursting charge for SITA as it engages with Oracle and other partners to deliver a next generation Passenger Services System which will greatly benefit Air India as it exploits new technology and open systems architecture. SITAs workforce in India along with its local partners NIIT and Mindtree now stands at almost 1,000 highly skilled personnel.Low Cost Resources biliaryAir India andIndianunveiled their new livery in May 2007. The logo of the new entity is a warm Swan with the Konark Chakra placed inside it. The Flying Swan has been morphed from Air Indias old characteristic logo, The Centaur whereas the new Konark Chakra is reminiscent of Indians logo.While the aircraft is a new ivory in colour, the base retains the red streak of Air India. Running parallel to each other is the characteristically evident Orange and Red speed lines from front door to the rear door, subtly signifying the individual identities merged into one. The brand name Air India runs across the tail of the aircraft inhindi signifying the importance of the National language.The MaharajaThis Maharja which is now familiar figure first make his appearance in Air India way back in 1946. Bobby Kooka as Air Indias Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah. It began as an attempt as a design for an inflight memo pad grew to take Air Indias sales and promotional messages to millions of travellers across the world. Today, this iconic Maharajah of Air India has become a world figure.The logo has completed 56 years and become the most recognizable mascot the world over. The various ads depicting his antics, expressions, puns have allowed Air India to promote its services with a unique panache and an unmatched sense of subtle humour. In fact the Maharaja has won numerous national and international awards for Air India for humour, sense and originality in publicity.DiningAir India is constantly trying to create a gourmet experience in its dinin g. The airline offers a choice of menus to interest all types of tastes Indian and Continental. Apart from these, there is western cuisine, a choice of Asian specialities, and even Japanese meals on the India-Japan route. If any passenger has a special food requirement, there is a choice to choose from any of the twenty three special meals. The menus are constantly revamped and the wines carried on board live up to the food they complement. Meals are served in First Class seating to passengers in bone china crockery. Alcoholic beverages are served complimentary.In-flight EntertainmentAir India aircraft are the envy of any intercommunicate station with a rich collection of music on board in different genres. Passengers can choose from Indian popular music, Indian Classical, picturesque Ghazals, Bollywood hits and English songs from Western Classical, Pop, Jazz, Country and Nostalgia. A special channel for Regional songs with different routes and demographics has been compiled to s uit all passengers coming from different regions.Air Indias video programmes include a choice of the most recent English and Hindi feature films. The finest in comedy, nature wildlife, adventure, action and life style are wrapped in a One-hour video magazine. on that point are special movies in Tamil, Malayalam, etc selected for passengers travelling from Kochi, Kozhikode and Chennai to the Gulf and Singapore.On Ground Facilities Lounges, etcAir India has its own exclusive lounges at Delhi, London, Hong Kong and New York in addition to the one in Mumbai. At other international airports, Air India has tie-ups with other international airlines or local Airports Authorities for lounge facility.There is a lounge for unaccompanied minors as well.Online Booking, Web Check-in, etcThe quick, easy and convenient way to book AI tickets online through the Air India website. An e ticket will be generated and the details with the e ticket link will be emailed to the passenger.Air India has ext ensive facilities for Web check in and Tele check in for its passengers to provide ease of facilities.